(Click on the points to experience the videos)
If we had to pick one artist that's an innovator on interactive music video's, it has to be one of my favorite band Arcade Fire. I was flabbergasted when I saw the video of 'Sprawl II' by Arcade Fire. With 'Sprawl II' they created a interactive dance video. But it was not the first time for them that they launched an interactive video.
* In 2007 they created there first one 'Neon Bible' where you could control different objects.
* In 2008 the interactive video of 'Black Mirror' came out where you could play with the different music elements.
* And in 2010 your own hometown could play a role in the video of 'The Wilderness Downtown'.
It brings the music video to a whole other level. Definitely worth watching it!
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WEBSITE: arcadefire.com