THE PAYPHONE NETWORK

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Payphone booths, the upcoming generation doesn't even know where there for. If you told them that if you were out on the streets and you really needed to call someone, you could walk to a payphone booth to make a phone call. They probably would laugh and say “Why would you do that if you have a phone in your pocket, called a mobile phone?”. Exactly! In the age of mobile phones and smartphones, a payphone booth doesn't make sense.

'The Reinvent Payphones Design Challenge' challenged students, urban planners, designers, technologists, architects, creators and legal and policy experts to redesign the 11.412 payphones booths spread all over New York City. Control Group and Titan partnered up and developed NYC I/O, redesigning payphones booths into a network of digital information booths that are all connected. You can do everything in it: order a taxi, make restaurant reservations, paying a parking ticket and if you have low battery even making a phone call. Because they will be all connected, it will create his own NYC digital web. They will be like the eyes and ears of the city. You can stand in a booth and watch if there's a line outside your favorite store before getting on the subway.
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You may think, “Why do we need this? There's an app for these kind of things.”. But there's another more important layer above these functions, that's to collect data of the NYC citizens. To measure what moves them, what the wants and needs are. A problem with data collection is consistency. We don't really have even distributions points that collects data all the time. But NYC I/O can provide measurements on a regular basis, because they are spread and connected in the specific area of NYC. The sensors measures the behavior that happens in and around the booth and turns that into data. By analyzing this data we know how to improve the quality of life of the specific group of NYC citizens. This way concepts can be created specifically on the wants and needs of the NYC citizens.

Like Facebook and Twitter analysis out of online behavior, NYC I/O analysis out of physical behavior but specifically on a certain area. That's what's makes it interesting. It doesn't collects data out of consciously filtered online behavior (posts, tweets, website visits) but it collects data out of the unconscious behavior of the people, what makes it more valuble.

DATA is POWER. Information is driving the future. Online behavior is already quite accurately measurable but data of how people think and act has more valu. In the book 'The Human Face of Big Data' they write that in the near future every object will collect data. I think that in the future they will look for unconcious ways to collect data of physical behavior with the focus on a specific area. This way cities can be customized on the wants and needs of the citizens, that means happy citizens, that means attractive city and that will create a better city economy.

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