{WHY}Every archetype you can link to different characteristics and to a different way of thinking. It's something your born with, unconscious idea patterns. In 1919 psychiatrist Carl Jung named the different archetypes as 'The Self', 'The Shadow' and 'The Animal'. It created it trough evolution. And the fact that they now created 17 more prototypes of archetypes says something about the evolution of the men.
{FUTURE} It's interesting and important to know how the human develop trough evolution. It tells a lot about the humans in the future. By knowing the different archetypes we could understand what they want and need and recognize there style and behavior. Things can be created for a specific archetype.
( Curious about the new archetypes? Go to page 45 right a way! )
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