" What is dark matter? Why do we dream? What triggers puberty? What existed before the Big Bang? Why do we blush? "
Sounds like a conversation with a 5 year old, a conversation with a lot of question marks. Julia Rothman, Jenny Volvovski and Matt Lamothe plated 75 scientific mysteries to famous artist to solve them with their own artistic theories. The output is all bonded in the book 'The Where, the Why and the How.'
With the book the initiators wanted to move against the information addicted culture were living in. The book is a celebration of the unknown.
There's something mystical about the unknown. It triggers us to be curious and to use our imagination. Unfortunately it's something that got lost during the information overload era. We can almost find everything on the internet that it leaves no room to use our fantasie and come with our own weird little theories. I think that's the reason why for instance: the mystery around music artists Rihanna, Kanye West and Lady Gaga etc., if they joined the secret society Illuminati caught that much attention. There are some signs, but nobody knows it for sure. It's a modern mystery.
We like the unknown, we like mysteries, but the problem is that they are hard to find in this information overloaded era.
// SOURCE // brainpicks.org